I disagree with the message of this board.
Answers in Genesis provides this explanation of why they are sponsoring the billboard.
Beginning today and spanning the next few weeks, Answers in Genesis is engaging the culture with a very high profile 15-second digital billboard in Times Square. About one million people will be gathering in that famous square in downtown New York City on New Year’s Eve, and they will have an opportunity to see the new board (which went up this morning). This special digital billboard will challenge the secularists who are increasingly intolerant of the Christian message. It is AiG’s way of bringing the greatest symbol of the gospel message—the Cross—to millions of people in Times Square as well as to millions more watching the famous ball drop on TV at 11:59 PM on Wednesday evening. It’s also our way of saying AiG is tired of the increasing intolerance of the Christian message in this culture, and it’s time we stood up boldly and very publicly and engaged the minority of people who are successfully infiltrating this generation with the religion of atheism.
I think it is wrong for two reasons, abusing freedom and not sharing the gospel.
One, they twist the freedom given by God in the gospel message to fit their argument. Their blog cites verses in the Bible about the freedom of the gospel, but doesn't provide freedom in the context of the gospel.
This is the freedom that the gospel gives, freedom from sin.
Paul also warns against this type of activity of getting into needless fights.
So Jesus said to the Jews who had believed him, "If you abide in my word, you are truly my disciples, and you will know the truth, and the truth will set you free." They answered him, "We are offspring of Abraham and have never been enslaved to anyone. How is it that you say, 'You will become free'?"John 8:31-38
Jesus answered them, "Truly, truly, I say to you, everyone who practices sin is a slave to sin. The slave does not remain in the house forever; the son remains forever. So if the Son sets you free, you will be free indeed. I know that you are offspring of Abraham; yet you seek to kill me because my word finds no place in you. I speak of what I have seen with my Father, and you do what you have heard from your father."
Paul also warns against this type of activity of getting into needless fights.
For you were called to freedom, brothers. Only do not use your freedom as an opportunity for the flesh, but through love serve one another. For the whole law is fulfilled in one word: "You shall love your neighbor as yourself." But if you bite and devour one another, watch out that you are not consumed by one another.
Galatians 5:13-15
Two, I think that the ad does not convey the gospel message. Sure the cross is in the ad, but it does not articulate the gospel message that Christ died for sinners.
Two, I think that the ad does not convey the gospel message. Sure the cross is in the ad, but it does not articulate the gospel message that Christ died for sinners.
Now I would remind you, brothers, of the gospel I preached to you, which you received, in which you stand, and by which you are being saved, if you hold fast to the word I preached to youunless you believed in vain.
For I delivered to you as of first importance what I also received: that Christ died for our sins in accordance with the Scriptures, that he was buried, that he was raised on the third day in accordance with the Scriptures, and that he appeared to Cephas, then to the twelve. Then he appeared to more than five hundred brothers at one time, most of whom are still alive, though some have fallen asleep. Then he appeared to James, then to all the apostles. Last of all, as to one untimely born, he appeared also to me. For I am the least of the apostles, unworthy to be called an apostle, because I persecuted the church of God. But by the grace of God I am what I am, and his grace toward me was not in vain. On the contrary, I worked harder than any of them, though it was not I, but the grace of God that is with me. Whether then it was I or they, so we preach and so you believed.
1 Corinthians 15:1-11
Which is better, getting into needless fights attacking those with different political beliefs and embarrassing the message of the cross, or spreading God's love and providing true freedom with the message of the gospel?